In 2004, Smart Ass founders, Cindy and Alix were transformed from executives to "momprenuers" when they flashed upon a brilliant idea - why not turn thong underwear into a fashion statement? The gals launched Smart Ass and the products became an instant hit and found their way into thousands of homes around the world!
For four fabulous years, Cindy and Alix ran the Say it with Undies and Smart Ass business very successfully. Given the opportunity, they have since turned their attention back to their first love and launched a successful boutique communications and marketing business in Vancouver, BC.
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