Smart Ass founders Cindy and Alix flashed upon a brilliant idea when they turned underwear into a fashion statement. The gals launched the Smart Ass brand in 2004 and the products became an instant hit!    

    Cindy and Alix have now turned their attention back to their first love, launching a successful boutique communications and marketing business.

    I was delighted to learn about the Smart Ass opportunity. Friends were already fans of Smart Ass; one girlfriend even wore the "newlywed" thong at her wedding! After encouragement by my husband and taking inspiration from our three teenage boys' successful business venture, I took the plunge, dusted off my briefcase (literally) and bought the Smart Ass brand.

   Smart Ass has been a delight!

     Popular with retailers and customers, Smart Ass has wide appeal. High school and college aged gals and gals whose KIDS are in high school and college find them fun to give and receive as gifts and, yes, comfortable.

    The new Gals @ Smart Ass are thrilled to carry out the vision of bringing a smile to every woman's lingerie drawer. 

   REFERRAL SWAG: Do you know a fashion boutique, spa, bridal shop or gift store that should be selling smart ass?  Please contact Carla directly with your referral (store name and contact info). We'll get in touch with them - if your suggestion becomes a VIP Retailer, we will send you two free pairs of our fresh undies as a thank you.